You've worked hard to make your website the best representation of your business and brand. You've written content that sells who you are and why potential clients should work with you. You've provided material that is engaging and informational. You've done all the necessary steps to ensure your website is a successful marketing tool. But does anybody know about it other than you?
Website marketing is not a sit-around-and-wait-to-see-who-visits type of marketing. Like anything else you do, you have to work hard and put in the time and effort to see results. Below are seven ways to let everyone around you know they can find you on the web. Having a strong social media presence is essential in today's business.
⦁ Your website needs to go everywhere. If you advertise any part of your contact information, your web address should be included as well. Think classifieds, business card and even your email signature.
⦁ Use offline methods to promote your site. Some examples could include: marketing postcards, door hangers, car magnets, and other marketing material.
⦁ Get other websites to link to your site. Reach out to your contacts such as colleagues, appraisers and realtors, attorneys, etc. and ask them to link to your site (and in return you can reciprocate the favor). This will not only be another way to promote your website, but it will also help improve your rankings in search engines.
⦁ Use your domain’s email address in all business that you do. If your site is ⦁ www.xyz.com, then your email should be ⦁ you@xyz.com. This helps people easily identify the two together and it helps build your brand.
⦁ Enroll the help of a blog. Unique content helps with your search engine rankings, so take advantage of the power of a blog. A blog allows you to offer fresh, relevant, regular content to your visitors. If visitors are attracted to your information, they are more likely to follow future posts, hang around your site and promote your site to others.
⦁ Consider a pay-per-click advertising campaign. Designate part of your marketing budget to various search engines. They will publish your link on relevant sites and web search results and you only pay if someone clicks on the link to your site.
⦁ Word of mouth marketing. Don’t forget how powerful your own voice can be. Tell prospective clients, friends, family, current clients, referrals, and partners about your site.
Don’t let all your hard work go to waste. Utilize all the ways in which you can help promote and drive traffic to your site.
Titan List is a full service Advertising and Design agency specializing in Direct Mail, Mortgage Marketing, Search Engine Optimization and Website / Graphic Design. Titan List has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house. Looking for a special list of data for your business? We can customize any data list for your company.
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