Spring Cleaning Your Email Contacts

Okay, so it’s not quite time to begin your Spring-cleaning, but it never hurts to think about how best to market to your database of email contacts. It’s important to market to your database on a regular basis, but you should avoid having a repetitive message to your list over and over again. Use the down times of the holiday season to tailor new messages that will grab your potential client’s attention.

To get the best results from your direct mail campaigns, merge all your contacts into one database. Whether you received the information through your website, a referral or a chance meeting, bringing all your contacts together allows you to market effectively and consistently to all leads.

Here are three ways to spruce up your marketing by using your current database.

⦁ If your database is largest enough, this is a great time to see how your list responds to different messaging. Break your list into thirds. Send a third a low-interest rate promotion, a third a friendly holiday greeting, and a third some information on refinancing. Make sure to measure the response to each group. Without measurement, all marketing is useless, so be sure to enroll this important step. Plus, measuring your results prevents you from making mistakes again or it helps you in running a successful campaign a second time. If you find something that works, build on it for future campaigns.

⦁ Scout out local vendors to offer your contacts special offers. They can be industry related or perhaps someone in the home improvement business such as house cleaning, landscapers, or deck refinishers. Vendors should be happy to partner up, especially because your database may be full of homeowners and prospective homeowners that they may not have. Combine a few offers into one campaign and market them to your list. While the offer may be appealing, make sure your recipients can clearly identify your brand through all communication. This will create added value for your relationship and build up your vendor referrals at the same time.

⦁ Take the time to clean and organize your list. Organize your list by contacts if they aren’t already. Clearly mark former clients you’ve closed loans with, website visitors who filled out your contact form, agents who have referred you business, etc. The more information you can connect to a contact, the better you can target your marketing to them in the future.

Titan List is a full service Advertising and Design agency specializing in Direct Mail, Mortgage Marketing, Search Engine Optimization and Website / Graphic Design. Titan List has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house. Looking for a special list of data for your business? We can customize any data list for your company.