More and more, social selling is becoming increasingly important. For one thing, your prospects are likely to be using the 3 main social media platforms(Facebook, LinkedIn, and Twitter) and having a presence on these sites gives you the opportunity to engage with them. For another, your competitors are most likely already using social selling. Finally, consumers today expect that anyone that they do business with has active social media accounts that they can follow.
If you’ve already opened up a Facebook, LinkedIn, and Twitter account, you’re on the right path. If you haven’t, we recommend that you do so. Once you have your accounts open, one of your primary focuses is going to be on building connections. Send a friendly email to contacts in your CRM database and ask them to “Like” your Facebook page or to follow you on Twitter. Update your website with Facebook, LinkedIn, and Twitter buttons so that prospects can easily find and follow you on social media.
Once your presence has been established, focus on offering engaging and relevant content to your followers. For instance, you might want to let them know that interest rates are dropping or share with them bad business practices that they may encounter if they work with an unscrupulous broker. When creating your content, remember the 80/20 rule—80% of your content should be related to your prospects’ interests and only 20% should be sales-oriented in nature.
Social selling—as with any marketing initiative—takes time to see results. But if you consistently make an effort in this regard, you will not only grow your prospects but you’ll also increase your sales opportunities.
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Titan List is a full service Advertising and Design agency specializing in Direct Mail, Mortgage Marketing, Search Engine Optimization and Website / Graphic Design. Titan List has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house. Looking for a special list of data for your business? We can customize any data list for your company.
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