Using Charm to Win People Over and driving your success rate higher.

What does it take to be successful?  In any business you should always put you’re best foot forward.  In the mortgage business even if you are using mortgage flyers for direct mail purposes,  it is important on how your marketing material reads and what kind of an impression it gives potential clients.  For some people having personal charm is a great way to win people’s trust, however, this may not work for all.

There are a lot of things you could debate, but what about good old charm? The definition of charming is pleasing and delightful. When you think of the people you would most want to work with, would you hope they possess these qualities? Hopefully you are saying yes. Charming people easily engage with others and tend to attract opportunity. For some, this so-called charm comes naturally, while for others, it’s a learned skill. Regardless of whether you think you already exuberant charm or not, we’ve provided you some simple direction to get you going.

Smile. Such a simple gesture can charm people instantly. A grumpy face turns people off or makes you seem unapproachable. When you communicate, be sure to genuinely smile (without over-cheesing it). If you are having a rough day, don’t force the smile, but rather focus on something positive in your day or life so you don’t come off as sad or fake. If you appear happy, others will be happy too.

Dress to Impress. People will instinctively judge you based on your personal appearance, so it’s important to carry some sense of style. Your clothes should be clean, pressed and well groomed. Your hair should also be groomed, nails clean, you get the idea. By paying attention to these details, people will know that you care about the impression you make.

Eye Contact. Whenever someone is communicating with you, you must make eye contact with them. Even if you are busy at your computer, take the time to look up at someone if they approach you. People won’t trust you if they can’t look you in the eyes when talking with you. If you give them the time, they’ll feel important and appreciated, which will speak volumes of you.
Be Clever. Expand your repertoire of knowledge and anecdotes. People love to be around others that make them learn and laugh. You can easily entertain a crowd or small group with some humor and relevant stories. Pay attention to current events or industry information to incorporate into your conversations. People will enjoy your company and appreciate the insight.

Shake Hands. When appropriate, people respond well to physical contact. Upon meeting someone or seeing someone again, make it a point to offer them a firm handshake. If you are traveling internationally, be aware of the cultural differences that exist with a handshake. Physical contact can be interpreted differently, so make sure you understand the customs so you don’t offend anyone.
Show Interest in Others. Take the time to get to know others. Asking about what interests them will make them feel important and appreciated. They will develop respect for you, which could further lead them to become interested in learning more about what you like and do.
Exemplifying charm doesn’t take charm school to accomplish. Just a little practice and common sense will send you on your way to winning more people over.

Titan List is a full service Advertising and Design agency specializing in Direct Mail, Mortgage Marketing, Search Engine Optimization and Website / Graphic Design. Titan List has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house. Looking for a special list of data for your business? We can customize any data list for your company.