5 Marketing Ideas for the New Year

With the new year upon us, you’ve probably thought about how you’d like to grow your business in 2014. If that’s your goal but you’re still struggling to identify a strategy, here are some useful marketing ideas to help you generate additional revenue this year.

Start a Newsletter. It can’t be said often enough how helpful a newsletter can be for mortgage brokers trying to attract new clients. Providing useful information—that people actually want to read—can keep you in the forefront of potential clients’ minds. Avoid hammering people over the head with sales pitches. Instead, offer them articles on changes to the tax law that affect home owners, how to be better savers, and fun family activities. Good content means that your contacts will look forward to your mailings, rather than pitch them in the garbage unread.

Keep a Blog. A blog is a great way to build inbound traffic to your website. For inspiration, check out other business blogs, carry a notepad to write down interesting topics as they occur to you, and stay abreast of industry trends. The content that you post on your blog can also be used on social media websites.

Use Social Media. Admittedly, it can be time-consuming to use multiple social media channels. That said, if you’re new to social media, a great place to start is LinkedIn, a professional networking site. Build a profile and join industry groups so you can start building your network of contacts. As time permits, you can also consider adding Facebook and Twitter. Having multiple ways for potential clients to reach you via social media will increase your visibility.

Get Active. It’s a simple principle—the more individuals that you meet, the more potential new clients you encounter. So, don’t just sit home and channel surf in your off hours. Instead, get to the gym, join professional networking groups, offer to speak at business luncheons, and volunteer. Increased social interaction can be a boon to your business.

Ask for Testimonials. Testimonials from former happy clients are a great item to add to your marketing pieces. They build trust and confidence and carry more weight than slick marketing materials. Additionally, soliciting testimonials offers you the opportunity to get in touch with past clients, see how they’re doing, and remind them that you’re available should they require your services again.

Titan List is a full service Advertising and Design agency specializing in Direct Mail, Mortgage Marketing, Search Engine Optimization and Website / Graphic Design. The company has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house. Looking for a special list of data for your business? We can customize any data list for your company.