Mortgage Mailer Campaigns

If you are in the mortgage business and are looking to tap into the Home Affordable Refinance Program HARP, you may be wondering the best method on how to reach those clients. Direct mail has been around well before the day of the internet and will always be an effective way to market to consumers. 

The largest segment of our country will be soon retiring or are in the stage of retiring.  The Babyboomer generation is a large demographic that companies are becoming more and more aware of from a marketing stand point.

Not only can you use mortgage mailers to reach hundreds of clients, it is simple a better way to reach people because it is something that is tangible.  A mortgage mailer whether you are advertising a reverse mortgage program, HARP OR HAMP program, it gets your message physically in front of someone. 

They may take your marketing postcard you send them and stick in on the refrigerator door or in a draw with other items they are interested in, and may forget about it, but the simple fact that it doesn't end up in the trash can only states it has some sort of value to it. 

Compared to email marketing campaigns, the number one reason why direct mail has a higher rate of success is simple because it is tangible. Marketing emails could end up in someone’s spam folder, or if you are like me who gets tons of emails a day, it ends up getting deleted with all the other junk I receive.

Even if your mortgage marketing mailer ends up in someone’s junk draw, it ended up there because the consumer had some sort of interest in it at the time they received it. Remember it is tangible!  Do your research target the right clients and watch your phone ring off the hook!

If you are in the mortgage business, using a mortgage marketing mailer can be very useful and a simple low cost way to reach those potentially new clients.

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Titan List is a full service Advertising and Design agency specializing in Direct Mail, Mortgage Marketing, Search Engine Optimization and Website / Graphic Design. Titan List has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house - Data Lists, Design, Printing, Mailing, and Postage.