Mortgage Marketing, Direct mail and the Death of the Mortgage Broker

 If you have survived the housing disaster and are still a mortgage broker, be proud of your efforts to stay afloat in this tough economic recovery!  It certainly has been a roller coaster of new rules and new regulations to follow.  

Most recently with interest rates still low and real estate values slowly improving in pockets across the country.  Investors from overseas still love owning American real estate!  From Canada to as far as China investors have horned in some amazing deals. Cash is still KING when it comes to real estate and if you do not have a lot of cash to purchase with or put as a down payment, what are your options?

Mortgage Brokers for years now have helped bridge the gap between retail lending and wholesale lending.  What does this mean in laymen terms? Most potential homeowners now are left to go to their neighborhood bank to get approved for a home loan.  Mortgage Brokers are able to work with a variety of programs because they simple work with more than one lender. 

So how do you attract and find these clients that really need your help? Mortgage Advertising can simple mean a way to reach out to as many clients as possible.  You can purchase data lists with specific financial information to target a certain segment of the population looking to purchase, refinance etc. 

In our experience a direct mailer campaign or marketing postcards can be a quick and effective way to reach hundreds of potential clients.  Even with social media and online advertising taking center stage these days.  Do not rule out a simple blast of mortgage mail by email or by direct mail.  Those pesky little marketing postcards we all get do still work and will make your phone ring. 

Titan List is a full service Advertising and Design agency specializing in Direct Mail, Mortgage Marketing, Search Engine Optimization and Website / Graphic Design. Titan List has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house - Data Lists, Design, Printing, Mailing, and Postage.