5 Ways to Excel at Customer Service

Consumers are two times more likely to share their bad customer service experiences than they are to talk about positive experiences, says a recent report. Furthermore, 55% of consumers say that they would be willing to pay more for a better customer service experience. These statistics highlight just how important good customer service is to sales. When you offer your clients exceptional service, their satisfaction level increases and they’re more willing to remain loyal to your brand.

Below we offer up our top tips for excelling in the customer service arena:
Have a Positive Attitude. Who would you rather do business with–someone who’s positive and friendly or someone who is frequently out-of-sorts? People prefer to do business with those who are cheerful. When a survey asked respondents what qualities they expect from someone in the customer service field, overwhelmingly they chose a positive attitude as their number one attribute.

Appreciate Your Clients. It’s not often that businesses will go the extra mile to show customers that their support is appreciated. This makes the businesses that do really stand out. There are all kinds of ways that you can show clients that you care without breaking the bank. For example, after working with them, send them a thank-you note or call in a week to see how things are going. Make it your aim to let your clients know that their business is appreciated.

Be Responsive. There are few things worse than lodging a complaint or an inquiry to someone who doesn’t bother to acknowledge or address the issue in question. If a client comes to you with a problem, be responsive and work to resolve it promptly. People will respect your professionalism.

Arrive on Time. If you’ve ever waited 20 minutes for someone to show up to a business meeting, you’ve probably felt that your time wasn’t very important to the late attendee. If you’re the one frequently running late, you’re communicating in a subtle way to others that you don’t value their time. After all, you probably managed to show up promptly for those events that were important to you (remember your last job interview?). Show clients that they’re valued by giving yourself extra time to arrive at meeting locations; you can always get caught up on your email until they arrive.

Be Reliable. Think of some of the all-stars you’ve worked with in the past. These are the people you can count on to handle any issue. Once you give them something to work on, you can trust them to do it without continually following up to check their progress. People appreciate this kind of reliability. Strive to be an all-star for your clients. They’ll value knowing that they can trust you to do what they requested without micromanaging.

Celebrating 15 years in Business!

Titan List is a full service Advertising and Design agency specializing in Direct Mail, Mortgage Marketing, Search Engine Optimization and Website / Graphic Design. Titan List has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house. Looking for a special list of data for your business? We can customize any data list for your company.

Let Humor Help Drive Your Direct Marketing Sales

When it comes to doing business, there are many aspects that you need to take into account to be successful. Customer service, hardworking employees and a great product are all important aspects to regard highly. However, your sales contribute to your bottom line. Without sales, your business would be non-existent. Regardless of what kind of business you are in having stellar customer service is key.  Mortgage Brokers, Real Estate professionals and many other types of businesses can benefit from knowing how to form a strong connection to their clients.

Coming up with creative ways to reach your audience can be a daunting task. With the right tools, your sales team can close more business. With the right system, your marketing team can nurture leads and guide them to a conversion. With the right message, you can push sales. A recent study by Nielson shows that humor can help drive sales. Add this information to your toolbox to contribute to your bottom line.
During the Nielson study, it was found that humor is well received by global audiences, not just social media audiences. The study revealed that 47% of respondents say they resonant well with advertising messages that incorporate humor. In a close second place, 46% of res-ponders said real-life situations drive them to act similarly after receiving an advertising message. Tied for third place, family-orientated, health-themed, and value-oriented messages were ranked by 38% of respondents. Your message, no matter the form of advertising, drives sales one way or another. Knowing this information, don’t be afraid to add some real-life humor into your next newsletter or direct mail piece. Share light hearted experiences that your audience can easily relate to and perhaps even chuckle alongside with you.

In the mass communication web that your audiences live in, your business needs to stand out in order to close business. Adding some humor into your marketing plan can help differentiate your product and services and leave a lasting impression on your targets. The best advertising messages will, in the end, drive sales.

And don’t forget about other opportunities to utilize the effectiveness of humor. In-person and over the phone interactions also open doors to tie in some humor with your customers. Relate yourself to buyers so they feel they are connecting with a person, not just a business. Incorporating a funny anecdote or sharing a funny story can help ease the flow of conversation, especially as you are trying to build trust with your prospective customer.

Test this strategy, but do it tastefully. Not every customer takes to humor in the same way, so make sure it provides a purpose. And don’t over do it. You still want to be taken seriously as a professional, so know where to draw the line of funny verse too much. As with all advertising, make sure that you test your message for effectiveness. If it doesn’t prove to be fruitful, then move on to your next message. But if you are looking for a new way to drive sales, try hitting the funny bone of your prospective customers.

Titan List is a full service Advertising and Design agency specializing in Direct Mail, Direct Marketing, Search Engine Optimization and Website / Graphic Design. Titan List has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house. Looking for a special list of data for your business? We can customize any data list for your company.