Are You Ignoring Multi screen Marketing? Don’t.

A few decades ago, marketing was simpler. The vehicles for reaching your target audience were limited to television, radio, print, and direct mail. In the new digital era, the options for reaching potential clients have exploded. We now have corporate websites, social media sites, webinars, podcasts, Google ads, and landing pages. With so many choices, it can be tempting to ignore multiscreen marketing, or marketing that is designed to be viewed on a number of screens, whether they’re tablets, smartphones, or PCs. However, that would ill-advised.

For one thing, the growth of tablets and smartphones is on the rise. While roughly 44% of individuals use smartphones today, eMarketer estimates that in 2016, that number will climb to 60%. Tablet penetration is also increasing; today, 41% of individuals use tablets but by 2016, that number is expected to grow to 49%. With the rising popularity of tablets and smartphones, you can expect that more and more of your client base will be viewing your email campaigns and website on a multitude of screen sizes.

For example, just over half of users open emails on mobile devices rather than with PCs. Can you afford to alienate half of your contacts by sending emails that aren’t developed with screen size in mind? Furthermore, that number is expected to grow substantially. It’s predicted that by 2017, 78% of users will be accessing their emails via mobile devices.

With these statistics in mind, savvy marketers have concluded that multi screen marketing is increasingly valuable and will only become more so in the future. Accordingly, a recent survey of US marketers found that 48% of respondents agreed that multi screen campaigns are “very important.”
As Inc.com recently noted, “If you don’t have a multi screen approach to marketing and communications, then you’d better start to develop one quickly, because consumer behavior isn’t going to wait for you.”

Titan List is a full service Advertising and Design agency specializing in Direct Mail, Mortgage Marketing, Internet Marketing / Graphic Design. Titan List has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house. Looking for a special list of data for your business? We can customize any data list for your company.

LinkedIn: A Valuable Resource for Small Businesses

The past decade has seen the explosion of social media, as more and more individuals are turning to Facebook, Twitter, and LinkedIn. But the benefits of social media aren’t just for individuals. Social media—and in particular, LinkedIn—offers many advantages to those trying to grow their businesses. Consider the following statistic: 77% of B2B companies in a recent survey stated that they had acquired a customer through the LinkedIn website. LinkedIn is also responsible for 64% of all visits from social media channels to corporate websites; compare that to Facebook which only accounts for 17% of such visits.

To take advantage of LinkedIn for lead generation and client acquisition, experts recommend the following:

Create a Comprehensive Profile. Sell yourself by creating an engaging profile. It should be detailed; make sure you fill out all sections. LinkedIn states that users who have a complete Products and Services section tend to have twice as many followers. So, be thorough.
Join Groups. Don’t be a LinkedIn lurker. Instead, join groups that are applicable to your industry. The more groups that you join, the more potential networking opportunities you’ll be awarded. To increase the likelihood of acquiring more LinkedIn followers, strive to contribute regularly to the groups that you join.

Connect. Offer links to your website and other social media accounts. You want to provide multiple avenues for your followers to keep up-to-date with what you’re doing.
Use Engaging Content. The more engaging people find your content, the more likely they will (1) revisit your social media accounts and (2) refer other people to them. So, use LinkedIn to offer links to your blog posts or online newsletters. It’s a good idea to use the 80/20 rule when developing the content—create content that is 80% for the benefit of the user (not sales-oriented) and 20% that touts your products and services.

By providing rich content, making connections, and joining groups, you’ll increase the likelihood that LinkedIn will become a valuable resource for maximizing your business opportunities. And since it’s free to use, it’s a great avenue for selling yourself without incurring any expenses.

Titan List is a full service Advertising and Design agency specializing in Direct Mail, Mortgage Marketing, Internet Marketing / Graphic Design. Titan List has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house. Looking for a special list of data for your business? We can customize any data list for your company.