We all know that mortgage marketing can be a major expense. Whether you just started your business, or you have been around for years, you can’t afford to spend marketing dollars unless you know those dollars are going to work. While there are numerous marketing strategies to employ, consider one of these three marketing techniques that are effective and won’t break the bank.
Giveaways by Direct Mail:
Giveaways are nice because you don’t have to spend money multiple times. Instead, you invest in one nice prize and that’s it. Or you could even talk to another business about donating a prize in exchange for advertising or services. Sending past clients a mortgage postcard with some soft of giveaway prize for entering can stir up some new business or referral business.
Giveaways are nice because you don’t have to spend money multiple times. Instead, you invest in one nice prize and that’s it. Or you could even talk to another business about donating a prize in exchange for advertising or services. Sending past clients a mortgage postcard with some soft of giveaway prize for entering can stir up some new business or referral business.
There are two ways to conduct a giveaway. You can ask your customers to actually use your services- refinance your loan before the end of the year to win a holiday gift card (for example). Or you can ask them to promote you by retweeting you or sharing your information on Facebook. Both ways are very effective, so determine what you want to achieve before getting started.
Networking Matters
Networking doesn’t have to cost you anything. You can network through free, online sources such as Facebook, LinkedIn or other social media. These outlets require regular updates and constant interaction with your clients. Or you can attend in-person, networking events pertaining to your business. Some cities offer groups that are free to join, while others may require a small yearly membership fee. Either way, you get to interact, face-to-face, with potential clients or other professionals that can provide referrals.
Networking doesn’t have to cost you anything. You can network through free, online sources such as Facebook, LinkedIn or other social media. These outlets require regular updates and constant interaction with your clients. Or you can attend in-person, networking events pertaining to your business. Some cities offer groups that are free to join, while others may require a small yearly membership fee. Either way, you get to interact, face-to-face, with potential clients or other professionals that can provide referrals.
By building up your connections, you are building your reputation. When people need your services, they will remember you. Keep in mind no matter the networking you choose to partake in, every person you meet is a potential new customer.
Websites
Your website is your chance to offer detailed information about yourself and your industry. For example, you can include your contact information, list of services and bios about your employees, but also information about how to refinance or find a broker. Your website allows you to become a source of information for your prospective clients. You will be portrayed as someone who knows what they are talking about and that helps build up the customer’s confidence in you.
Your website is your chance to offer detailed information about yourself and your industry. For example, you can include your contact information, list of services and bios about your employees, but also information about how to refinance or find a broker. Your website allows you to become a source of information for your prospective clients. You will be portrayed as someone who knows what they are talking about and that helps build up the customer’s confidence in you.
These three techniques work. Because they cost so little (or nothing at all), there is no reason why you shouldn’t be using them. Start incorporating them into your marketing plans and see how quickly you benefit.
Titan List is a full service Advertising and Design agency specializing in Direct Mail, Mortgage Marketing, Search Engine Optimization and Website / Graphic Design. Titan List has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house. Looking for a special list of data for your business? We can customize any data list for your company.
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