Let Humor Help Drive Your Direct Marketing Sales

When it comes to doing business, there are many aspects that you need to take into account to be successful. Customer service, hardworking employees and a great product are all important aspects to regard highly. However, your sales contribute to your bottom line. Without sales, your business would be non-existent. Regardless of what kind of business you are in having stellar customer service is key.  Mortgage Brokers, Real Estate professionals and many other types of businesses can benefit from knowing how to form a strong connection to their clients.

Coming up with creative ways to reach your audience can be a daunting task. With the right tools, your sales team can close more business. With the right system, your marketing team can nurture leads and guide them to a conversion. With the right message, you can push sales. A recent study by Nielson shows that humor can help drive sales. Add this information to your toolbox to contribute to your bottom line.
During the Nielson study, it was found that humor is well received by global audiences, not just social media audiences. The study revealed that 47% of respondents say they resonant well with advertising messages that incorporate humor. In a close second place, 46% of res-ponders said real-life situations drive them to act similarly after receiving an advertising message. Tied for third place, family-orientated, health-themed, and value-oriented messages were ranked by 38% of respondents. Your message, no matter the form of advertising, drives sales one way or another. Knowing this information, don’t be afraid to add some real-life humor into your next newsletter or direct mail piece. Share light hearted experiences that your audience can easily relate to and perhaps even chuckle alongside with you.

In the mass communication web that your audiences live in, your business needs to stand out in order to close business. Adding some humor into your marketing plan can help differentiate your product and services and leave a lasting impression on your targets. The best advertising messages will, in the end, drive sales.

And don’t forget about other opportunities to utilize the effectiveness of humor. In-person and over the phone interactions also open doors to tie in some humor with your customers. Relate yourself to buyers so they feel they are connecting with a person, not just a business. Incorporating a funny anecdote or sharing a funny story can help ease the flow of conversation, especially as you are trying to build trust with your prospective customer.

Test this strategy, but do it tastefully. Not every customer takes to humor in the same way, so make sure it provides a purpose. And don’t over do it. You still want to be taken seriously as a professional, so know where to draw the line of funny verse too much. As with all advertising, make sure that you test your message for effectiveness. If it doesn’t prove to be fruitful, then move on to your next message. But if you are looking for a new way to drive sales, try hitting the funny bone of your prospective customers.

Titan List is a full service Advertising and Design agency specializing in Direct Mail, Direct Marketing, Search Engine Optimization and Website / Graphic Design. Titan List has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house. Looking for a special list of data for your business? We can customize any data list for your company.