Everyday we interact with different types of professionals. These professionals can be anything from young entrepreneurs to experienced venture capitalists. No matter the level the professional may land, there is one common thread between them all-the art of follow up (or the lack thereof).
Normally after the first or second interaction with the said professional, you get a line that goes something like this: “I’m looking forward to the opportunity of working together. In the next week, I will follow up with (list of things to review).” From here, the results vary. The follow up (or again, lack thereof) goes one of three ways:
#1: The follow-through-ers.
The professionals that land in this group do exactly what they promise. If they say they will call you in a week about XYZ then they will. They demonstrate signs of being organized, diligent and focused. When you receive something from someone in this group, you are bound to pay more attention and process the information because it’s on track with what’s been agreed upon or promised. These groups of people prove to be more successful and enjoyable to work with.
#2: The ones full of excuses.
This group of people makes up for the majority of possible follow-ups. This group tends to be delayed or sends something that totally overlooks what was discussed or promised or gives reasons as to why they haven’t done said deed. This group demonstrates disorganization and laziness. However, sometimes this group sends a legitimate excuse for the delay in follow-up. But 80 percent of the time you can see right through it. We suppose you could at least give them credit for remembering they didn’t follow up yet.
When dealing with these so-called-excusers, you tend not to take the information as seriously. Or if you truly need the information they owe you, you may give them a second chance to redeem themselves with another follow up opportunity. If they fail a second time, you cross them off your list. This group is usually successful, but you never see their true potential.
#3: What follow up?
The remaining group is made up of the people who never bother to follow up at all. Not a single word. While annoying, consider it a time saver for yourself-you don’t have to waste your time working with them. If you run into them again, they will probably act like nothing happened and promise to reconnect with you. (Occasionally, they’ll remember and apologize for their ‘wrong-doings.’) This group never gets ahead and complains that they don’t understand why.
Which group do you belong to?
Even the follow-through-ers slip sometimes-no one has a perfect track record. But it’s a matter of how you conduct yourself when you do slip. Do you acknowledge your error and apologize?
Decide which group you want to belong to. Make it your personal goal to follow up with your clients when you say you will every time. You’ll be amazed at the opportunities that arise because of it.
2014 is perfect time to think about your marketing plan for the new year. If you are in the mortgage field and need a new mortgage marketing plan, or if mortgage advertising has thrown you through a loop here at Titan we can assist you in finding a new way to perhaps approach your marketing strategy and increase sales.
Titan List is a full service Advertising and Design agency specializing in Direct Mail, Mortgage Marketing, Search Engine Optimization and Website / Graphic Design. Titan List has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house. Looking for a special list of data for your business? We can customize any data list for your company.
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