A successful mortgage marketing letter is a great way to capture new leads. But oftentimes, letters in this industry can come across as dull and lackluster. Fortunately, we have some great ideas for improving the content of your mortgage marketing letters. Read below for our top tips:
Don’t Be Boring. You only have a few seconds to capture the attention of your reader. Make sure that you do so with compelling content. For instance, use a captivating story or a glowing testimonial. These can be far more engaging than the typical dull sales pitch.
Offer Incentives. Everyone likes to get something for nothing. To attract potential clients, consider offering something for free—like a download of an e-book, access to an interesting webinar, or an entertaining podcast. Another option is to offer a contest. For example, you could give out gifts to the first 5 people to respond to your letter.
Use a Clear CTA. Your letter should contain a clear call to action (CTA). Do you want the reader to sign up for your monthly newsletter? Would you rather they return a postage-paid mailer requesting more information? Or are you interested in getting them to sign up for a free consultation? Whatever your call to action is, make sure that it is clearly articulated in the text of your letter.
Don’t Ignore Visual Appeal. Not only should your letter offer a compelling headline, but it’s also important that it appears visually appealing. Use bullet points and call-outs so that key information can be spotted quickly. Don’t use overly-long paragraphs that busy readers will be inclined to skim.
Have a Deadline. Create a sense of urgency around your call to action. The longer people wait to take action, the less likely it is that they will do so. To prevent that from occurring, use a deadline. For example, you might say something like, “Hurry, Act Now—This Free Offer Only Lasts until June 1st!”
Include a Post Script. Studies show that as many as 80% of your readers will read the PS first. Take advantage of that by using the PS as an opportunity to make a convincing appeal to the reader to take action.
Titan List is a full service Advertising and Design agency specializing in Direct Mail, Mortgage Marketing, Search Engine Optimization and Website / Graphic Design. Titan List has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house. Looking for a special list of data for your business? We can customize any data list for your company.
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