Get More Bang for Your Buck with Marketing Automation

In the mortgage industry, how well you market yourself can be the difference between achievement and lackluster results. And while marketing automation makes selling yourself easier, there are some key things to consider if you want to be successful with it.

But before we go any further, let’s clarify what automated marketing is. Quite simply, it’s software coupled with marketing tactics to deliver customized content to clients to increase sales. If you’ve ever placed an order on a website that recommended items to buy based on past purchasing history, you’ve been on the receiving end of automated marketing.

Perhaps you’re already using automated marketing in your business. If so, the following suggestions will help you to increase your success with it, ultimately getting more bang for your buck:

Evaluate. Based on past experience, what marketing tactics have you used that were most effective in generating new leads? Did you, for example, use content that emphasized your experience in the industry? Or perhaps you highlighted your ability to get loans for people who are traditionally difficult to obtain funding for. Your marketing strategy should focus on the selling features that have been most successful for you in the past.

Test. Before sending out any automated marketing pieces, you should always test them to eliminate errors. You don’t want to send out a piece, for example, that is addressed to “Dear FirstName LastName.” Also, you can test not just for errors but for content as well. To try this, create 2 automated marketing pieces. Send one to half of your contacts and the other one to the remainder of your contacts. See which one garners greater success and use it as the basis for developing further marketing materials.

Time Appropriately. Think carefully about when you want to deliver your message. For instance, a message delivered Saturday at midnight is likely to go straight into the trash bin. Instead, time messages for weekdays during business hours for maximum efficacy.
Share with Social Media. Some marketing automation systems have social media sharing built in. If your system includes this, make sure that you are taking full advantage by scheduling regular updates to your social media accounts.

Be Patient. As with any marketing initiative, you need to give automated marketing time to see results. Trust that if you pay regular attention to maintaining your strategy, the effort will pay off, resulting in more leads and greater revenue.

Titan List is a full service Advertising and Design agency specializing in Direct Mail, Mortgage Marketing, Search Engine Optimization and Website / Graphic Design. Titan List has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house. Looking for a special list of data for your business? We can customize any data list for your company.