Thursday, March 13, 2014

Six Important Landing Page Design Tips

People spend an average of 3-5 seconds viewing a landing page and if something doesn’t strike them as interesting, they move on. That’s why it’s so important to create an effective landing page that appeals to your customer base at first glance. And it goes without saying that the better your landing page is designed, the more conversions you’ll gain.
So before creating your next landing page, keep these considerations in mind:
Visual Appeal. Think carefully about the design of your landing page. Avoid creating a page that is cluttered with too many graphics. The design should be clean, well-thought-out and attractive. Arrange information in a way that is easy to read by using bullets, call-outs, and the like.
Direct Language. Now is not the time to be wishy-washy. Use personalized, action-packed language—the type of direct verbs that you would use on a resume, for example. Think in terms of phrases like, “Sign Up Now” or “Download Here.”
Don’t Bury Your CTA. The call-to-action (CTA) should be clearly visible and above the fold i.e. no scrolling required. Most people who visit your landing page will be reviewing its contents quickly. Don’t bury the CTA by forcing viewers to scroll for the “Sign Up Now” button.
Consumer Focused. Your landing page should focus on what you can do for your clients. Remember that your goal is to get a conversion. So, focus on the services that you provide and how you can help them meet their goals. In the process, avoid language that could be construed as pushy or condescending. Instead, aim to be personable and helpful.
Clearly Identifiable Contact Info. Be cognizant of the fact that not everyone is comfortable signing up for things online like newsletters. Make sure that your landing page indicates other ways that potential clients can reach you—for example, by telephone or email address.
Use A Testimonial. In the mortgage industry, trust is crucial. One way to earn trust is through the usage of testimonials. If you have a glowing testimonial from a former client, consider using a call-out and sticking it above the fold on your landing page. This is an effective way to sell your services without bragging directly.
Titan List is a full service Advertising and Design agency specializing in Direct Mail, Mortgage Marketing, Search Engine Optimization and Website / Graphic Design. Titan List has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house. Looking for a special list of data for your business? We can customize any data list for your company.

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