According to the National Association of Realtors, a whopping 69% of home buyers ask their real estate agent to recommend a loan officer. And of that number, 36% of home buyers use their agent’s recommendation. As such, it should be a crucial part of your marketing strategy to attract agents; they’re an important source of revenue for mortgage professionals. Our suggestions:
Locate Realtors. Uncertain of how to get started? If you’re trying to identify top Realtors in your neighborhood, a good resource is the Realtor MLS. It identifies the number of homes that an agent sells, as well as their contact information; although you’ll need a Realtor to help you access the database, you’ll be able to glean lots of valuable information. Or, take a look at local real estate magazines and real estate office websites to identify agents with a lot of listings.
Find Out What They Need. Learn more about the biggest hassles that real estate agents face. For instance, check out online forums that agents frequent and get a feel for where their frustrations lie. You want to provide value to agents and one way that you can do that is by helping them to address their problems. Essentially, by making your focus on how you can meet their needs.
Find Out What They Need. Learn more about the biggest hassles that real estate agents face. For instance, check out online forums that agents frequent and get a feel for where their frustrations lie. You want to provide value to agents and one way that you can do that is by helping them to address their problems. Essentially, by making your focus on how you can meet their needs.
Offer a Solution. Most agents have numerous demands on their time and would appreciate help in the areas of marketing and sales. One useful strategy is to show up at an open house and use your phone to record a video of the agent moving through the home, highlighting its features. Don’t forget to have the agent give the address of the home and his contact information. Agents appreciate this help and it really does help them to sell houses. Alternatively, perhaps you have useful marketing templates that you can share with Realtors. Be creative—any help that you can provide in this area will be to your benefit.
Keep the Connection Strong. Even if your agent doesn’t have a deal going, you want to stay in regular contact. On a weekly basis, check in and ask if they have any leads they would like you to follow up on. Keep the relationship warm and friendly—the stronger the connection, the more likely it is that you will get an agent’s referral. Also, strive to make the connection win-win for both of you—if you have leads for the agent, make sure to pass them along.
Titan List is a full service Advertising and Design agency specializing in Direct Mail,Mortgage Marketing, Search Engine Optimization and Website / Graphic Design. Titan List has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house. Looking for a special list of data for your business? We can customize any data list for your company.
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