Bulletin Board Marketing: A How-To

Looking for an easy, inexpensive way to sell your services? Consider bulletin board marketing. By bulletin board, we mean the cork boards that you often see at various businesses that allow individuals to post local events, services, and products. In some places throughout the country, bulletin board marketing is so popular that there are companies that will do the work for you of hanging your ads around town. That said, for little time and effort, you don’t require professional help—it’s easy to create and distribute them yourself as an avenue to market your business.

First, create your flyer. Rather than drawing up a full-size ad that won’t fit due to space limitations, create a half-page flyer or a postcard-size ad. Half-page flyers allow you the opportunity to have tear-offs at the bottom with your name and phone number; these are useful when you want people to remember your flier later on in the day when they have the time to place a phone call. Alternatively, you can use postcards which can be attractively designed and created at a low cost. To attract even more attention, consider offering an incentive—like a free credit report—for potential home buyers who respond to your advertisement.

Once you’ve created your ad, you want to distribute it throughout your community. Great places to put it include condos, townhouses, and apartment complexes; these often have bulletin boards. You might need to get permission from a manager but oftentimes, they are willing to permit mortgage-related postings if you just ask politely.

Next, consider other locations that you frequent like coffee shops, libraries, supermarkets, drug stores, Laundromats, bookstores, home improvement stores, hospitals, supply shops, and places of worship. These locations typically get a lot of foot traffic and make great venues for broadcasting your services to a larger audience.
Lastly, make sure that you do check on your postings from time to time. Replenish your postcards or put up new fliers with fresh tear-offs if you notice that there aren’t a lot left. When you do get new business from your bulletin board marketing efforts, ask clients where they saw your ad. These places are the ones that you’ll want to “refresh” your fliers at more frequently.

Titan List is a full service Advertising and Design agency specializing in Direct Mail, Mortgage Marketing, Search Engine Optimization and Website / Graphic Design. Titan List has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house. Looking for a special list of data for your business? We can customize any data list for your company.