Direct Mail Marketing Basics Part 1 of 5: Benefits

Ironically, many marketers overlook direct mail when creating marketing campaigns. However, that’s not a good idea. Statistics support the notion that direct mail can be a very important way to spread your marketing message. For instance, did you know that direct mail is the preferred way for consumers to receive brand communications? Read on to learn more reasons direct mail can be a boon to your business.

Direct Mail Offers Personalization. Consumers prefer marketing messages that are tailored to them. With direct mail, you can address your potential clients by name and create appeals that are customized to their particular concerns.

Direct Mail Can Be Used for Segmentation. Want to reach every residence within a certain geographical area? Or are you looking to target prospective customers based on zip code, home ownership, and income level? If so, this is easy to do with direct mail. Mailing lists can be purchased that allow you to segment your prospects by geography, demographics, or both.

Direct Mail is Cost Effective. Direct mail doesn’t have to be an expensive undertaking. With desktop publishing,d you can create your own marketing pieces at home. Furthermore, the price of mailing lists is relatively inexpensive, typically costing less than 15 cents per household.

Direct Mail is Tangible. Unlike other marketing communications, direct mail provides a physical sales message that your customers can hold onto. This gives them the opportunity to return to your message at any time and engage with it in a way that is impossible with other mediums.

Direct Mail Provides Flexibility. There are a number of ways that you can reach consumers with direct mail. Whether you want to send them a business letter, a postcard, or your most recent newsletter, direct mail offers a variety of options.

Lastly, most US consumers say that they enjoy receiving direct mail. With these benefits in mind, direct mail makes a great option for those marketers looking to explore new channels for reaching their target audience. In our next post, we’ll discuss how to prepare for a direct mail campaign.

Titan List is a full service Advertising and Design agency specializing in Direct Mail, Mortgage Marketing, Search Engine Optimization and Website / Graphic Design. Titan List has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house. Looking for a special list of data for your business? We can customize any data list for your company.