More and more, people are talking about sales enablement. But what is it? While definitions on the web vary, we define sales enablement as those functions and processes that make it easier for sales teams to achieve their objectives. In this post, we’ll explore how to align your marketing and sales departments to improve communication and promote sales enablement, ultimately creating synergy.
One of the most important things that an organization can do for sales enablement is to encourage collaboration between sales and marketing. Say, for example, that several clients mention to a sales representative that product XYZ could be improved in a certain way. If this information goes no farther than the sales rep, valuable insight on how the product could be enhanced is lost. This feedback is very important to the marketing team, but without regular collaboration, oftentimes it doesn’t occur.
Additionally, your sales representatives will find that another benefit of collaboration is preparation. If the marketing team has a major promotion coming down the pipeline, the sales team needs to know about it so reps can be prepared to address customer questions and adjust for the influx in business. Without having a good understanding of the key initiatives that the marketing team is planning, there’s the risk that salespeople will drop the ball. Unfortunately, this means that there’s a good likelihood that the initiatives will be less profitable than anticipated.
By working together, sales and marketing can develop realistic growth objectives, identify their target consumers, share ideas, and discuss strategies for lead generation. To accomplish this, set up meetings on a monthly basis. Develop an agenda that highlights the topics for discussion. Allow members from both teams to discuss their ideas for improving the sales process. The increased engagement between both groups will ultimately be very beneficial to your sales enhancement objectives.
Celebrating 15 years in Business!
Titan List is a full service Advertising and Design agency specializing in Direct Mail, Mortgage Marketing, Search Engine Optimization and Website / Graphic Design. Titan List has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house. Looking for a special list of data for your business? We can customize any data list for your company.
No comments:
Post a Comment